PR/Social Media
Having worked for an international motorsport PR agency, I have produced content for numerous clients.
Geobrugg
I produced press releases and came up with a weekly content strategy for social media with Geobrugg, a leader in motorsport safety products. The approach to this was often telling the story of how a circuit came together (i.e. Nashville IndyCar or Zandvoort F1) and the importance of safety at the highest level of motorsport.
Press release examples can be found here.
FIA Safety Instagram
I helped launch the FIA Safety Department Instagram page, liaising with the then-Safety Director Adam Baker and various other figureheads on content. I edited the videos, produced copy, and interacted with accounts. Video content for this generated over a million views and was reshared by F1 drivers, including Carlos Sainz.
Check it out here.
SAFEisFAST
SAFEisFAST is an online driver development website for upcoming drivers looking to hone their skills, giving them the opportunity to learn from the best drivers across F1, sports cars, and IndyCar. I helped produced the videos for the YouTube channel that gained thousands of views, interviewed drivers onsite at various events, maintained content on the website, distributed press releases, and organised the ‘Ask a Pro’ section where readers could ask a driver racing-related questions.
G-Drive
I produced the social content for G-Drive Racing at the 2018 and 2019 24 Hours of Le Mans onsite. This involved posting regular hourly updates across Twitter, Facebook and Instagram. I was also responsible with filming, photographing, and posting content around various promotional activities during the race weekend, including the drivers parade and store openings.
Jean Eric Vergne
I helped with social content strategy for two-time Formula E World Champion Jean Eric Vergne. This included coming up with social plans, posting content on race weekends (incl live updates), and working with graphics designers. I also helped produce quarterly social reports on his accounts for Instagram, Twitter and LinkedIn.
ESC Forum
I was part of the team that put together the inaugural Eskootr Championship Forum at London's Printworks. This involved helping out with content, organising video interviews, and accreditation onsite.
FIA Presidency Campaign - Graham Stoker
During the most recent FIA President elections I helped out with the campaign ‘FIA for All’ launched by Graham Stoker. This involved distributing MailChimp press releases, liaising with the campaign team on content ideas, producing social copy for Graham’s LinkedIn, and managing various aspects of the FIA for All website.
A press release following the completion of the Zandvoort circuit updates before it returned to the F1 calendar. This looked at how safety had improved and how the idea of the bankings came to fruition. Coverage was gained across leading motorsport publications including AUTOSPORT, Motorsport.com, RacingNews365, and RaceFans.
One of the many Ask a Pro sessions I helped organised. This was with George Russell, which included pitching the idea to Williams (his team at the time) and liaising with their press officers.
FIA Safety Instagram post looking inside the F1 Medical Car. I liaised with Dr Ian Roberts on this feature to ensure the correct pictures were used and accuracy in copy.
An article in Popular Science looking at Geobrugg's debris fences. For this I pitched the idea directly to the journalist as part of press release outreach. They subsequently produced a feature, which I helped organise the interviews and provided assets. This was also published on their Twitter channel, which has over 1 million followers.
This SAFEisFAST focused on Esports being the new grassroots for getting into motorsport. I interviewed some of the key players in the space for this, organised a shoot plan onsite, and edited the video before it was handed to VFX experts to play with.
A video I produced for the FIA Safety Instagram channel, looking at the TecPro barriers and how it saved the life of Carlos Sainz. He subsequently reshared the post to his millions of followers.
I was part of the team that put together the inaugural Eskootr Championship Forum at London's Printworks. This involved helping out with content, organising video interviews, and accreditation onsite.
I produced the graphic and social copy for this series of posts about the Jeddah F1 circuit for the Geobrugg Motorsport Instagram page.
Instagram post for G-Drive during Le Mans, as part of the hourly updates throughout the race. I was also responsible for posting to Stories, Twitter, and Facebook.
The FIA for All website used to launch Graham Stoker's FIA Presidency campaign in 2021.